Trick or Tweet

These are the times of cut throat marketing and marketeers are not above selling their goods using any means possible, ethical or otherwise.

How many people in India actually have Internet access and what percentage of those users use a service such as twitter? I doubt the mango people 'aam aadmi' of this country even knew what 'tweeting' was before the entire 'Tharoor-tweet' issue was publicised. Had the media not blown the issue to such huge proportions, junta would not even realise about the existence of such a service, let alone track Tharoor's tweets.

Most of the people who robustly follow such online networks are well educated and relatively young. I would also presume that these people have either a good sense of humor or no time to make mountains out of molehills.

For all we know, methinks that the issue could have been trumped up just to bring twitter to the limelight. Call me a hardnosed cynic, however any such matter tends to send my antennae all a quiver. And news hungry politicians would not leave any chance to issue sound bytes and gain their 15 minutes of fame. yet again.

The best way to let such issues die is to ignore them. But no. With the advent of one million and one 24x7 news channels, the media thinks it is is their duty to let the citizenry know about every burp and fart issued by one and all.

Wah!